UNDERSTAND
One Page Strategy:
On a single page you can have an overview of your entire strategic plan.
Priorities, metrics, budget and strategic direction.
Insight: What do you need, what are you looking for, what fear do you have, what do you want to obtain, how are you going to solve it for me?
Tasks: What am I going to solve or satisfy? Express your expectations, doubts or fears.
Role: Educate, surprise, blow of opinion, entertain.
Pillars: Commercial, achievements, results, experiences, benefits obtained.