| SIZE | SEGMENT | TYPE |
| Grande | Industrial | B2B |
| LOCATION | SOLUTION | |
| More than 30 countries | Inbound Marketing |
Forsa was born in 1995, when a team of Colombian engineers decided to develop a business idea that changed and revolutionized the way of building houses to make it more practical and profitable.
Forsa is an engineering company focused on B2B. It offers different formwork systems (falsework / formwork / formwork), scaffolding systems and special engineering solutions, all focused on the construction of buildings and infrastructure in more than 30 countries where they are present.
What happened before acquiring the solution?
Before starting with the inbound marketing strategy, Forsa did not carry out specialized digital actions to convert leads from the Anglo market. They had no presence, no feedback to know which were the best performing channels, no participation in paid channels for this market.
They made some YouTube videos, and published for this market some content on their social networks, but without having great relevance.
What actions were taken as a solution to what was happening?
We study and create the buyer persona for this market, generate content and lead magnets in English for the upper middle and lower part of the funnel. We were present in both paid and organic channels.
Results of the applied inbound marketing strategy:
These are some of the results to highlight during the first year of the Inbound Marketing strategy:
We generated more than 9,000 visits, more than 170 leads and achieving an increase of 186% in the generation of sales leads compared to the previous year, when the inbound marketing strategy was not implemented.
Constant work has been done to position the brand in the minds of customers, significantly increasing visits to its website.
Visits to the website came from the following digital channels:
Do you have everything you need to implement an inbound marketing strategy for your company?
If you do not know where to start, we encourage you to contact us so that one of our specialists can advise you in a personalized way, taking into account the characteristics and needs of your company.
