Perro legendario – La Constancia de Colombina
Challenge
Create an in-person experience that enhances La Constancia’s visibility in the digital environment.
Implementation
We created an experiential event that transformed the question “What makes a hot dog legendary?” into an immersive adventure. We designed eight interactive stations, including a graffiti wall, product customization, games, product testing, and strategic photowalls. The highlight was a showdown between two well-known influencers, Estiwar G and Tulio Recomienda, who tested La Constancia’s sauces in a unique culinary battle.
Results
- Strengthened emotional connection with the brand through personalized labels
- Direct interaction with consumers and micro-influencers via tastings and activations
- Digital amplification through media coverage
- 400 legendary hot dogs produced with Estiwar G and Tulio Recomienda’s recipes
