Venus Shoes: A Phygital Experience for the 2025 Back-to-School Season
Challenge
Boost brand recall and sales for Venus Shoes during the 2025 back-to-school season by creating an innovative activation in both modern and traditional retail channels.
Implementation
We designed a phygital in-store experience, integrating augmented reality, interactive gaming, product demonstrations, strategic merchandising, and purchase-based rewards—connecting customers with the brand in a dynamic and immersive way.
Results
- Additional shelf space in retail stores
- Increased brand recall among the target audience
- Significant sales growth during the activation
