Financial Inbound Marketing: From 0 to 4,000 Leads in One Month
Challenge
A leading financial solutions company had zero conversions on its website, no lead history, and no clear data on digital channel performance.
Implementation
We implemented a comprehensive strategy, generating traffic sources, top- and bottom-funnel campaigns, and automating and centralizing all funnel stages—from lead acquisition and nurturing to their handoff to the contact center—optimizing conversion rates and commercial flow efficiency.
Results
- 60,000 people impacted with key messages
- +60% conversion rate from visitors to leads
- 4,000 qualified leads captured
- 40 sales closed within two weeks
