Botas Llanera de Venus: Conectando con el Público Rural
Challenge
Increase awareness and purchase intent among current and potential customers in the rural footwear category.
Implementation
We designed a territorial activation strategy combining market research with memorable brand experiences. We set up interactive tents in market squares where visitors participated in traditional games while sharing their product experiences. The activity included strategic surveys and functional giveaways aligned with the target audience’s needs.
Results
- 29 municipalities impacted across 8 departments
- 11,125 direct engagements
- 1,450 surveys conducted
- 2,755 prizes distributed
- High brand recognition confirmed
- Valuable insights into product preferences
