Forsa Brazil: Inbound Marketing for High-Ticket Sales
Challenge
Forsa, a B2B engineering company specializing in formwork and scaffolding, had almost no digital presence in Brazil. Lead generation was minimal and lacked relevance, with no tracking or clear metrics, limiting customer acquisition in one of its key markets.
Implementation
We developed an inbound marketing strategy focused on valuable content creation, lead generation and management optimization, and traffic attraction through organic posts and paid campaigns. Additionally, we implemented bottom-funnel conversion actions to capture qualified prospects and strengthen the brand’s digital presence.
Results
- 3,600+ visits to digital channels
- 490+ leads generated
- 838% growth in lead generation
- 13 new quotes with ticket values starting at $180,000 USD
