Today you are probably aware of the importance of creating and maintaining a good branding strategy if you want your business to be an industry leader.

Great companies are known for having a unique proposition, communicating it in an ideal way and delivering experiences to their users. Beyond an amazing product, it’s the power of your brand and the way you connect that will position you against the competition.

Do you want to know how to build a brand footprint to differentiate your company in the market? Find out here.

Recognize your value proposition

Start by identifying that statement that clearly and compellingly describes the unique way your company meets customer needs. This will help you define your promotional strategy, as it is the basis for your marketing campaigns and sales pitches.

Determine who your customers are

When you better understand your current and potential customers, you make it easier to create and tailor your content to connect with them, and you can better tailor your messaging and work on developing products and services to meet their needs, behaviors and concerns.

Invest in digital strategies

Content marketing, inbound marketing and SEO and SEM positioning can be your best allies. Let’s take a look at some of its features!

●       Content marketing: the ideal strategy to give your brand identity, create connections and attract sales opportunities. The objective is that, through this tactic, you provide valuable information for the knowledge of your consumers and their decision making. It’s a great tool that opens the way to interaction, which means that even after your sale is made, customers are still engaged with the brand because they understand that you not only want to move your cash flow, but also care about providing a good experience from start to finish.

●       Inbound marketing: Let’s attract customers to that solution they need so much! In this strategy, the creation of agile and value-packed content that is attractive and generates lead conversion is the goal. In this way, you create your own audience with real interest and you can consolidate yourself as a source of information and solutions for that ideal client.

●       SEO and SEM: A strategy of organic positioning (SEO) and search engine advertising (SEM) will give you presence when the client you want is looking for a solution. Imagine that you have a physical point, with an excellent location, but in addition to that, everyone around you recommends you. The ideal mix!

●       Bonus: Don’t forget that the basis of companies is nothing more than people, looking to connect with others, so always start by humanizing your brand. Share your values and click with those users who are waiting to connect with your solutions.

How can we help you at CAT?

At CAT we develop a specialized method that includes the generation of strategies and the use of inbound marketing tools; advanced search and analysis of prospects; social media, social selling and endomarketing, which can support the process of positioning your brand and contribute to the increase of your potential customers.

Would you like to learn more about this method? Request a consultancy here…