Forsa is an engineering company focused on B2B. It offers different formwork systems (falsework / formwork / formwork), scaffolding systems and special engineering solutions, all focused on the construction of buildings and infrastructure in more than 30 countries where they are present.

What happened before acquiring the solution?

Forsa, before starting with the inbound marketing strategy, had no conversion actions on the website, there was no way to get feedback from the lead acquisition channels, and the few leads that arrived, were only through the contact form, and most of the time they were not qualified or relevant leads for the company. They did not run paid campaigns, nor did they create rich content for lead generation or lead management.

Its strength was attracting customers through sales force and face-to-face events. They had a YouTube channel and their website, however, they were not taking advantage of the relevant and recurring traffic they already had month after month to convert them into leads. Digital channels did not play a relevant role in the attainment of sales leads.

What actions were taken as a solution to what was happening?

CAT, came in to help through the creation of lead magnets or valuable content, studied and created the buyer persona to know what these potential customers were looking for on the web, to know about their digital behavior.

At the same time, we began to dynamize Forsa's digital presence in paid and organic channels, both in social networks and Google, and we began to generate digital assets that will begin to position the company through SEO content in search engines.

Results of the applied inbound marketing strategy:

• We were part of the increase of 30% of traffic to their website.
• More than 55,000 visits in the first year.
• We increased lead 52% lead conversion.

After a year of inbound marketing, the company obtained 24 new quotations with tickets starting at approximately 180 thousand USD.

Currently, thanks to the implementation of the Inbound Marketing strategy, it has been able to increase its potential prospects almost 2 times more in the Hispanic market.

Constant work has been done to position the brand in the minds of customers, significantly increasing visits to its website.

Visits to the website came from the following digital channels:

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