{"id":1746,"date":"2022-09-08T16:07:08","date_gmt":"2022-09-08T21:07:08","guid":{"rendered":"https:\/\/catgrouponline.co\/?p=1746"},"modified":"2025-03-06T09:46:48","modified_gmt":"2025-03-06T14:46:48","slug":"claves-del-marketing-phygital-para-aumentar-tus-leads-en-companias-b2b","status":"publish","type":"post","link":"https:\/\/catgrouponline.co\/en\/claves-del-marketing-phygital-para-aumentar-tus-leads-en-companias-b2b\/","title":{"rendered":"Claves del Marketing Phygital para aumentar tus leads en compa\u00f1\u00edas B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1746\" class=\"elementor elementor-1746\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4122685 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4122685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90e218c\" data-id=\"90e218c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de2c9bf elementor-widget elementor-widget-heading\" data-id=\"de2c9bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\"><p class=\"MsoNormal\" style=\"line-height:115%\"><i><span style=\"font-size:14.0pt;line-height:115%\">Claves del Marketing Phygital para aumentar tus leads <\/span><\/i><span style=\"font-family: var(--qutiiz-font-two)\"><\/span><\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f3f76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f3f76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66eb90f\" data-id=\"66eb90f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83db6f2 elementor-widget elementor-widget-text-editor\" data-id=\"83db6f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var(--qutiiz-gray); font-size: 14pt; font-family: Calibri, sans-serif;\">El <\/span><strong style=\"font-family: var(--qutiiz-font);\"><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Arial; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Marketing Phygital<\/span><\/strong><span style=\"color: var(--qutiiz-gray); font-size: 14pt; font-family: Calibri, sans-serif;\">\u00a0es la conexi\u00f3n entre las tiendas online y las tiendas f\u00edsicas.\u00a0En la actualidad, las marcas han entendido que esta estrategia omnicanal es la forma m\u00e1s efectiva de interactuar con los usuarios y que de su buena implementaci\u00f3n depende el \u00e9xito de las compa\u00f1\u00edas.<\/span><\/p><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Esta tendencia nos permite descubrir a una nueva forma en el proceso de compra, en la que las fronteras que separan el mundo f\u00edsico del mundo digital se desdibujan y, por lo tanto, es fundamental para toda empresa, empezar a apostar por estrategias que integren ambas realidades.<\/span><\/p><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Estas son las claves que debes tener en cuenta para triunfar en el mundo phygital en compa\u00f1\u00edas B2B: <\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/catgrouponline.co\/en\/claves-del-marketing-phygital-para-aumentar-tus-leads-en-companias-b2b\/#Posicionamiento_de_activos_digitales\" >Posicionamiento de activos digitales:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/catgrouponline.co\/en\/claves-del-marketing-phygital-para-aumentar-tus-leads-en-companias-b2b\/#Contenido_de_marca\" >Contenido de marca:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/catgrouponline.co\/en\/claves-del-marketing-phygital-para-aumentar-tus-leads-en-companias-b2b\/#Inbound_Marketing\" >Inbound Marketing:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Posicionamiento_de_activos_digitales\"><\/span><strong><span style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: windowtext;\">Posicionamiento de activos digitales: <\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">En primer lugar, queremos resaltar la importancia del website y las redes sociales de la empresa en la construcci\u00f3n e implementaci\u00f3n de la estrategia. Hoy m\u00e1s de la mitad de los clientes esperan que el website de sus proveedores sea un canal de ayuda e informaci\u00f3n valiosa y m\u00e1s de un tercio espera que dicha web sea el canal m\u00e1s \u00fatil. Igualmente, muchas empresas buscan en las redes sociales informaci\u00f3n que confirme las razones para iniciar una negociaci\u00f3n. Si deseas perfeccionar estos dos canales puedes realizar las siguientes acciones: <\/span><\/p><p style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"font-size: 14.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Web: Posici\u00f3nate optimizando tu SEO y provecha esta <span style=\"color: #808080; letter-spacing: 0.15pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">plataforma para compartir diferentes tipos de contenido, como textos, infograf\u00edas, v\u00eddeos, casos pr\u00e1cticos y m\u00e1s.<\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"color: #808080;\"><span style=\"font-size: 14.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif; letter-spacing: 0.15pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Redes sociales: Muestra tu equipo de trabajo y comparte el contenido de tus seguidores para darle credibilidad a la marca. Asimismo, crea interacci\u00f3n con tus seguidores y muestra tu huella de marca en cada una de tus publicaciones.<\/span><\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Contenido_de_marca\"><\/span><strong><span style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: windowtext;\">Contenido de marca:<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">No debemos olvidar que, aunque la relaci\u00f3n de negocio sea B2B, toda empresa tiene personas a cargo de la interacci\u00f3n de los entornos digitales. Los contenidos que realices deben ir enfocados a esas personas, capaces de elegir y contratar servicios para sus compa\u00f1\u00edas. <\/span><\/p><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">En todo el viaje de compra las empresas deben educar a sus clientes compartiendo informaci\u00f3n que permita aumentar la confianza del comprador en la toma de sus decisiones. Debes ense\u00f1arles tu experiencia y posicionarte como una soluci\u00f3n a sus necesidades. <\/span><\/p><p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Comparte informaci\u00f3n de inter\u00e9s a trav\u00e9s de blogs y videos, mu\u00e9strate como un experto en presentaciones webinars y atraer audiencias objetivas subiendo podcasts. As\u00ed lograr\u00e1s mejorar la imagen de tu marca y generar contactos con la intenci\u00f3n de establecer relaciones s\u00f3lidas y de largo plazo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe08642 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe08642\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-427866c\" data-id=\"427866c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7a3d5c elementor-widget elementor-widget-html\" data-id=\"a7a3d5c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"main\" id=\"formulario-blogs-bfe02d52e8c0452fdc05\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('formulario-blogs-bfe02d52e8c0452fdc05', 'UA-145849539-1').createForm();<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f107c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f107c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b00d5\" data-id=\"f2b00d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1a3ed2 elementor-widget elementor-widget-text-editor\" data-id=\"d1a3ed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: var(--qutiiz-font-two);\"><span class=\"ez-toc-section\" id=\"Inbound_Marketing\"><\/span><span style=\"font-weight: bolder; color: var(--qutiiz-black, #1e1e22);\"><span style=\"font-size: 14pt; line-height: 19.9733px; font-family: Calibri, sans-serif; color: windowtext;\">Inbound Marketing:<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">El Inbound Marketing engloba diferentes disciplinas de marketing digital como la optimizaci\u00f3n de buscadores, generaci\u00f3n de contenido de marca, e-mail marketing, eventos y otras con el objetivo de crear conocimiento de marca y generaci\u00f3n de demanda. A continuaci\u00f3n, te compartimos algunos tips para optimizar estas estrategias en marketing B2B:<\/span><\/p><p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">SEO: Optimiza los t\u00edtulos, im\u00e1genes y descripciones y organiza los contenidos de tu blog en categor\u00edas, de forma que los usuarios y los robots de b\u00fasqueda puedan acceder a tu p\u00e1gina f\u00e1cilmente.<\/span><\/p><p style=\"margin-left: 36pt;\"><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">No olvides actualizar los contenidos anteriores y aprovecha para crear p\u00e1ginas que agrupen y dirijan a otras p\u00e1ginas relacionas.<\/span><\/p><p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Contenido de marca: El contenido audiovisual ha aumentado mucha notoriedad en los \u00faltimos a\u00f1os. Aprovecha la audiencia de YouTube para crear videos tutoriales y de demostraci\u00f3n de productos. No olvides optimizar t\u00edtulos, etiquetas y descripciones para mejorar tu posicionamiento.<\/span><\/p><p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Email marketing: Haz una segmentaci\u00f3n de los destinatarios de tus correos, puesto que tus contactos pueden estar en diferentes etapas del funnel o buscando soluciones distintas. Crea emails que pueda leerse f\u00e1cilmente en cualquier dispositivo, con asuntos atractivos y textos que incluyan un solo llamado a la acci\u00f3n.<\/span><\/p><p><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">\u00a0<\/span><span style=\"font-family: Calibri, sans-serif; font-size: 14pt; color: var(--qutiiz-gray);\">El marketing phygital es la oportunidad que tienen las empresas para adaptarse a los intereses de los usuarios y ofrecerles contenido personalizado para cada experiencia de compra.\u00a0 Si deseas incrementar el posicionamiento de tu marca y obtener m\u00e1s clientes potenciales, es el momento de implementar esta nueva metodolog\u00eda.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a2478c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a2478c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cda554e\" data-id=\"cda554e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0dbff2 elementor-widget elementor-widget-text-editor\" data-id=\"e0dbff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Tambi\u00e9n te podr\u00eda interesar:<\/b> <a href=\"https:\/\/catgrouponline.co\/en\/no-sabes-que-hacer-con-tus-bases-de-datos-deleitalos-y-vende-mas\/\">\u00bfNo sabes qu\u00e9 hacer con tus bases de datos? Del\u00e9italos y vende m\u00e1s<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Claves del Marketing Phygital para aumentar tus leads El Marketing Phygital\u00a0es la conexi\u00f3n entre las tiendas online y las tiendas f\u00edsicas.\u00a0En la actualidad, las marcas han entendido que esta estrategia omnicanal es la forma m\u00e1s efectiva de interactuar con los usuarios y que de su buena implementaci\u00f3n depende el \u00e9xito de las compa\u00f1\u00edas. Esta tendencia [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[78,27,30],"tags":[],"class_list":["post-1746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es","category-estrategia-digital","category-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING PHYGITAL PARA AUMENTAR TUS LEADS<\/title>\n<meta name=\"description\" content=\"Estas son las claves que debes tener en cuenta para triunfar en el mundo phygital y aumentar tus leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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