{"id":811,"date":"2022-06-22T16:43:40","date_gmt":"2022-06-22T16:43:40","guid":{"rendered":"https:\/\/catgrouponline.co\/?p=811"},"modified":"2025-03-06T09:47:27","modified_gmt":"2025-03-06T14:47:27","slug":"principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional","status":"publish","type":"post","link":"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/","title":{"rendered":"Principales diferencias entre el Inbound Marketing y el Marketing Tradicional"},"content":{"rendered":"<p>Cuando una marca se plantea la necesidad de implementar estrategias para posicionarse, para darse a conocer y para atraer prospectos, debe primero conocer y entender las diferentes t\u00e9cnicas que se pueden aplicar con el fin de lograr sus objetivos.\u00a0<\/p>\n\n\n\n<p>Con la llegada de la tecnolog\u00eda y de las nuevas herramientas digitales las formas de comunicar han cambiado, y con ellas el enfoque que se debe dar al contacto con los dem\u00e1s. Esto aplica tanto en el \u00e1mbito interpersonal como en el \u00e1mbito comercial.<\/p>\n\n\n\n<p>Estos cambios en la forma de relacionamiento han situado las diferentes t\u00e9cnicas del marketing en dos tendencias estrat\u00e9gicas:\u00a0 outbound marketing e inbound marketing. Ambas est\u00e1n orientadas a la consecuci\u00f3n de objetivos, pero utilizan distintas t\u00e1cticas y obtienen diferentes resultados. Desde aqu\u00ed intentaremos se\u00f1alar las principales caracter\u00edsticas de cada una.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#Outbound_marketing\" >Outbound marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#Inbound_marketing\" >Inbound marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#1_Tipo_de_comunicacion_y_relacion_con_los_clientes\" >1. Tipo de comunicaci\u00f3n y relaci\u00f3n con los clientes.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#2_Enfoque_y_objetivos\" >2. Enfoque y objetivos.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#3_Diferentes_estrategias\" >3. Diferentes estrategias.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#4_Metricas_y_KPIs\" >4. M\u00e9tricas y KPIs.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/catgrouponline.co\/en\/principales-diferencias-entre-el-inbound-marketing-y-el-marketing-tradicional\/#5_Costes\" >5. Costes.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outbound_marketing\"><\/span><strong>Outbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incluye las t\u00e9cnicas y t\u00e1cticas que han utilizado las marcas a trav\u00e9s de medios de comunicaci\u00f3n masivos y offline. siendo en gran medida bastante agresivos en sus campa\u00f1as para conseguir ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound_marketing\"><\/span><strong>Inbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A diferencia de las t\u00e9cnicas tradicionales, el inbound marketing busca comprender las necesidades y\/o el \u201cdolor\u201d del cliente y ofrecer soluciones a este \u201cdolor\u201d en formatos adecuados, y lo hace a trav\u00e9s de un proceso menos agresivo, mostr\u00e1ndole al cliente un camino que recorrer hasta llegar al producto\/servicio final.<\/p>\n\n\n\n<p>Estas son contrastes generales entre las dos tendencias, pero para comprenderlas mejor es necesario conocer las diferencias m\u00e1s espec\u00edficas.<\/p>\n\n\n\n<p>\u00bfCu\u00e1les son las principales diferencias entre Marketing tradicional vs Inbound Marketing?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Tipo_de_comunicacion_y_relacion_con_los_clientes\"><\/span><strong>1. Tipo de comunicaci\u00f3n y relaci\u00f3n con los clientes.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Outbound marketing trabaja un tipo de comunicaci\u00f3n unidireccional, donde la marca es el emisor y el cliente es el receptor.<\/p>\n\n\n\n<p>El Inbound marketing permite una comunicaci\u00f3n bidireccional, donde los clientes pueden trasladar su feedback a las marcas. Sus opiniones, dudas, comentarios pueden ser un fil\u00f3n de informaci\u00f3n para mejorar tanto el producto\/servicio, como la experiencia de compra o el funnel de conversi\u00f3n de nuestros clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Enfoque_y_objetivos\"><\/span><strong>2. Enfoque y objetivos.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Outbound marketing tiene un enfoque meramente comercial, centr\u00e1ndose en los productos\/servicios y utilizando t\u00e9cnicas que resultan intrusivas para los usuarios. Sus mensajes son generalistas y se concentran en conseguir clientes de forma masiva.<\/p>\n\n\n\n<p>El Inbound marketing, aunque su fin \u00faltimo tambi\u00e9n es la venta, se enfoca en el cliente y empodera al usuario con informaci\u00f3n, proporcion\u00e1ndole lo que necesita cuando lo necesita de forma personalizada, e intentando crear con \u00e9l una relaci\u00f3n a lo largo del ciclo de maduraci\u00f3n del cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Diferentes_estrategias\"><\/span><strong>3. Diferentes estrategias.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Outbound marketing utiliza estrategias push, es impersonal y ofrece poco valor a los usuarios salvo el diferencial del producto\/servicio frente a sus competidores directos.<\/p>\n\n\n\n<p>El Inbound marketing, intenta atraer al cliente, buscando informar, educar y entretener aportando valor a\u00f1adido a los usuarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Metricas_y_KPIs\"><\/span><strong>4. M\u00e9tricas y KPIs.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Outbound marketing no permite una medici\u00f3n de resultados por lo que se suele utilizar m\u00e9todos de extrapolaci\u00f3n y los KPIs no pueden ser muy espec\u00edficos.<\/p>\n\n\n\n<p>El Inbound marketing utiliza medios digitales mayoritariamente, lo que permite la medici\u00f3n de resultados y el establecimiento de KPIs definidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Costes\"><\/span><strong>5. Costes.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En el Outbound marketing, la inversi\u00f3n m\u00ednima en los canales tradicionales suelen ser alta por lo que el coste por lead resulta muy caro.<\/p>\n\n\n\n<p>En el Inbound marketing, los precios de los canales utilizados son m\u00e1s econ\u00f3micos, por lo cual el coste por lead es menor y las acciones a realizar son m\u00e1s asequibles para las marcas.<\/p>\n\n\n\n<p>\u00a0\u00bfCu\u00e1l utilizar entonces? Depender\u00e1 de nuestros objetivos y del tipo de comunicaci\u00f3n que queramos establecer con nuestros clientes. En ning\u00fan caso significa que ambas opciones sean mutuamente excluyentes, sino todo contrario: en muchos casos son complementarias, pudiendo enriquecer las acciones realizadas para conseguir mejorar los resultados globales.<\/p>\n\n\n\n<p><a href=\"http:\/\/blog.aventaja.com\/5-diferencias-entre-marketing-tradicional-e-inbound-marketing\" target=\"_blank\" rel=\"noopener\">http:\/\/blog.aventaja.com\/5-diferencias-entre-marketing-tradicional-e-inbound-marketing<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando una marca se plantea la necesidad de implementar estrategias para posicionarse, para darse a conocer y para atraer prospectos.<\/p>","protected":false},"author":2,"featured_media":793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[78,30],"tags":[],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es","category-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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