{"id":2014,"date":"2022-09-08T16:07:08","date_gmt":"2022-09-08T21:07:08","guid":{"rendered":"https:\/\/catgrouponline.co\/phygital-marketing-keys-to-increase-your-leads-in-b2b-companies\/"},"modified":"2025-03-06T10:23:13","modified_gmt":"2025-03-06T15:23:13","slug":"phygital-marketing-keys-to-increase-your-leads-in-b2b-companies","status":"publish","type":"post","link":"https:\/\/catgrouponline.co\/es\/phygital-marketing-keys-to-increase-your-leads-in-b2b-companies\/","title":{"rendered":"Phygital Marketing keys to increase your leads in B2B companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2014\" class=\"elementor elementor-2014\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4122685 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4122685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90e218c\" data-id=\"90e218c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de2c9bf elementor-widget elementor-widget-heading\" data-id=\"de2c9bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\"><p class=\"MsoNormal\" style=\"line-height:115%\"><i><span style=\"font-size:14.0pt;line-height:115%\">Phygital Marketing Keys to increase your leads  <\/span><\/i><span style=\"font-family: var(--qutiiz-font-two)\"><\/span><\/p><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f3f76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f3f76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66eb90f\" data-id=\"66eb90f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83db6f2 elementor-widget elementor-widget-text-editor\" data-id=\"83db6f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var(--qutiiz-gray); font-size: 14pt; font-family: Calibri, sans-serif;\">The <\/span><strong style=\"font-family: var(--qutiiz-font);\"><br \/>\n  <span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Arial; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Phygital Marketing<\/span><br \/>\n<\/strong><span style=\"color: var(--qutiiz-gray); font-size: 14pt; font-family: Calibri, sans-serif;\">  is the connection between online and physical stores. Today, brands have understood that this omnichannel strategy is the most effective way to interact with users and that the success of companies depends on its successful implementation.<\/span><\/p>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">This trend allows us to discover a new way in the buying process, in which the boundaries that separate the physical world from the digital world are blurred and, therefore, it is essential for every company to start betting on strategies that integrate both realities.<\/span><\/p>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">These are the keys you must take into account to succeed in the phygital world in B2B companies:  <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/catgrouponline.co\/es\/phygital-marketing-keys-to-increase-your-leads-in-b2b-companies\/#Positioning_of_digital_assets\" >Positioning of digital assets:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/catgrouponline.co\/es\/phygital-marketing-keys-to-increase-your-leads-in-b2b-companies\/#Branded_content\" >Branded content:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/catgrouponline.co\/es\/phygital-marketing-keys-to-increase-your-leads-in-b2b-companies\/#Inbound_Marketing\" >Inbound Marketing:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Positioning_of_digital_assets\"><\/span><strong><span style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: windowtext;\">Positioning of digital assets:  <\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">First of all, we want to highlight the importance of the company\u2019s website and social networks in the construction and implementation of the strategy. Today more than half of customers expect their supplier\u2019s website to be a valuable channel for help and information and more than a third expect it to be the most useful channel. Likewise, many companies search social networks for information that confirms the reasons for initiating a negotiation. If you wish to perfect these two channels you can perform the following actions:  <\/span><\/p>\n<p style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"font-size: 14.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u2013<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">        <\/span><\/span><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Web: Position yourself by optimizing your SEO and take advantage of this <span style=\"color: #808080; letter-spacing: 0.15pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">platform to share different types of content, such as texts, infographics, videos, case studies and more<\/span>.<\/span><\/p>\n<p style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"color: #808080;\"><span style=\"font-size: 14.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\">\u2013<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">        <\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif; letter-spacing: 0.15pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Social media: Showcase your team and share content from your followers to give credibility to the brand. Also, create interaction with your followers and show your brand footprint in each of your publications.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branded_content\"><\/span><strong><span style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: windowtext;\">Branded content:<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">We must not forget that, even if the business relationship is B2B, every company has people in charge of the interaction of digital environments. The contents you create must be focused on those people, capable of choosing and contracting services for their companies.  <\/span><\/p>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Throughout the buying journey, companies must educate their customers by sharing information to increase the buyer\u2019s confidence in their decision making. You must show them your expertise and position yourself as a solution to their needs.  <\/span><\/p>\n<p><span style=\"font-size: 14.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\">Share information of interest through blogs and videos, show yourself as an expert in webinar presentations and attract target audiences by uploading podcasts. In this way you will be able to improve your brand image and generate contacts with the intention of establishing solid and long-term relationships.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe08642 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe08642\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-427866c\" data-id=\"427866c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f107c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f107c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b00d5\" data-id=\"f2b00d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1a3ed2 elementor-widget elementor-widget-text-editor\" data-id=\"d1a3ed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: var(--qutiiz-font-two);\"><span class=\"ez-toc-section\" id=\"Inbound_Marketing\"><\/span><span style=\"font-weight: bolder; color: var(--qutiiz-black, #1e1e22);\"><span style=\"font-size: 14pt; line-height: 19.9733px; font-family: Calibri, sans-serif; color: windowtext;\">Inbound Marketing:<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Inbound Marketing encompasses different digital marketing disciplines such as search engine optimization, branded content generation, e-mail marketing, events and others with the objective of creating brand awareness and demand generation. Here are some tips to optimize these B2B marketing strategies:<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u2013<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">SEO: Optimize titles, images and descriptions and organize the contents of your blog in categories, so that users and search robots can easily access your page.<\/span><\/p>\n<p style=\"margin-left: 36pt;\"><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Do not forget to update the previous contents and take the opportunity to create pages that group and direct to other related pages.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u2013<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Branded content: Audiovisual content has gained a lot of notoriety in recent years. Leverage the YouTube audience to create tutorial and product demonstration videos. Do not forget to optimize titles, tags and descriptions to improve your positioning.<\/span><\/p>\n<p style=\"margin-left: 36pt; text-indent: -18pt;\"><span style=\"font-size: 14pt; font-family: Symbol;\">\u2013<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">Email marketing: Segment the recipients of your emails, since your contacts may be at different stages of the funnel or looking for different solutions. Create emails that can be easily read on any device, with attractive subject lines and text that includes a single call to action.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Calibri, sans-serif;\">\u00a0<\/span><span style=\"font-family: Calibri, sans-serif; font-size: 14pt; color: var(--qutiiz-gray);\">Phygital marketing is the opportunity for companies to adapt to users\u2019 interests and offer them personalized content for each shopping experience.\u00a0  If you want to increase your brand positioning and get more potential customers, it is time to implement this new methodology.\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a2478c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a2478c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cda554e\" data-id=\"cda554e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0dbff2 elementor-widget elementor-widget-text-editor\" data-id=\"e0dbff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>You might also be interested in:<\/b> <a href=\"https:\/\/catgrouponline.co\/en\/dont-know-what-to-do-with-your-databases-delight-them-and-sell-more\/\">Don\u2019t know what to do with your databases? Delight them and sell more<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Phygital Marketing Keys to increase your leads The Phygital Marketing is the connection between online and physical stores. Today, brands have understood that this omnichannel strategy is the most effective way to interact with users and that the success of companies depends on its successful implementation. This trend allows us to discover a new way [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[63,79,62],"tags":[],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-en","category-inbound-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHYGITAL MARKETING TO INCREASE YOUR LEADS<\/title>\n<meta name=\"description\" content=\"These are the keys to success in the phygital world and increase your leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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