Members reached: 600

Type of communication: Physical

Creative Path: Demonstration

Communication tone: Fun and Friendly

Type of approach: Experiential (Edutainment)

Storytelling: Making a mark

The company for which we developed this project wanted to refresh and communicate to its members in a close, clear and forceful way, the different non-wage benefits (emotional salary) that the company had for them.

At CAT, we created a campaign called Leaving our mark is our essence.

The Challenge

Stopping the company's operations for one day to generate an approach, between the company and its members, that would allow direct interaction with the entire community (600 people in 7 hours) to raise awareness and ensure recognition and understanding of all the non-wage benefits that the company offered to its members.

The Creative Solution

We created a festival within the company's facilities, consisting of more than 10 activities such as music, culinary, photography, sports, video, meditation, skill challenges and conferences, where by interacting in each of them, its members refreshed the benefits they were receiving for being part of their work team.

The Result

An efficient space was created for recreation and the creation of valuable content that contributed to the attachment of its members to the company.

We are happy to continue providing value to this company since 2012.