Colombina has more than 90 years of experience and has more than 9,000 employees around the world. They manufacture and market foods of different categories and thanks to their great team of collaborators, they have managed to win the hearts of their consumers through the innovation and flavor of their products.
Have you heard about endomarketing?
Endomarketing is an institutional marketing strategy focused on internal actions. It is also known as internal marketing and seeks to improve the company's image among its employees, resulting in a motivated team and reducing turnover.
Since 2016, we have accompanied Colombina in strengthening its team of collaborators, developing different marketing strategies with them. One of the most relevant in these years has been the production, post-production and broadcasting of the corporate news program, which has had an impact on approximately 2,000 people per broadcast. 2,000 people in each broadcast. . It is worth noting that for 5 years, between 2016 and 2021, non-stop a newscast was produced every month.
82.5% of the employees surveyed considered that the news published in "NOTICOLOMBINA" was very important to them.
Colombina's communications and HR team understood the importance of strengthening and investing in an endomarketing strategy, as they saw how it positively affected the company's productivity. When employees feel motivated, happier and more satisfied in the place where they work, their performance is better, they perform their tasks with a more proactive attitude and this guarantees an increase in positive results for the company.
It is very important that you start developing an endomarketing strategy for your company, you will be able to increase the commitment of your employees. In addition, you will be able to increase the sales and impressions that people have of your products or services.
Marketing must start from the inside out.
Do you want to implement an endomarketing strategy in your company?
We can support you, contact us so that one of our specialists can advise you in a personalized way, taking into account the characteristics and needs of your company.
