One of our clients, a Colombian company that is part of one of the most important business groups in the country, facilitates access to healthcare services throughout Latin America through innovative solutions leveraging technology.

What happened before acquiring the solution?

This company came with the initiative to diversify its channels to acquire new customers and achieve more demand. It was very important for them to generate this demand for their sales force and to activate these contacts through digital content.

What actions were taken as a solution to what was happening?

For this CAT generated a demand generation strategy that consisted of searching, analyzing prospects and building databases, through advanced techniques and filters and a sales navigator and lead nurturing process. We centralized a strategy in the LinkedIn channel to find the contacts they had already stipulated according to their ideal client. In addition, we activated this database with valuable content, where we obtained these important results:

We doubled their base in just two months, with an increase of 104%. 104% based on their previous contacts. Two pilots were successfully implemented. And a deal was closed.

A company's database is at the heart of its sales strategy, everything revolves around how to optimize it to be close to current customers and how to leverage it to build trust with prospects.

There is no need to wait until your entire list runs out, we can help you build that dynamic database, which will help you have a constant flow of potential customers.

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