Members reached: More than 650 (Colombia and Brazil)

Type of communication: Physical and digital

Creative Path: Emotional Impact

Communication tone: Friendly

Type of approach: Experiential (Edutainment)

Storytelling: How does exceptional service taste, smell, sound, look and feel?

In today's business world, a company's success depends not only on its products or services, but also on the commitment and passion of its members. In this blog, we will explore an inspiring success story in which our agency, led by the Customer Experience area of a major multinational company of industrialized building systems and engineering solutions for building and housing, was the architect behind a campaign that united more than 600 members in Colombia and Brazil in a common purpose: to deliver exceptional service to their customers and strengthen their sense of belonging to the company.

The Challenge

The challenge facing our agency was clear: To make tangible the importance of each member's role in delivering exceptional service. We knew that in order to achieve this, we had to foster a strong sense of belonging to the company on the part of the members. The question was how to achieve this.

The Creative Solution

We decided to approach this challenge in an innovative and exciting way. Instead of resorting to traditional methods, we opted to use multiple channels and scenarios to reach the entire team of collaborators. The key was in activate the senses of each member, connecting them with the purpose of their work and showing them how it was fundamental to achieving the company's objectives.

During a unique experiential campaign, the members of this company were immersed in a world of sensations. They experienced physical and digital communications designed to deeply engage them. They entered into aisles that were intervened with brand messages and calls to action that transported them to the essence of the brand. They interacted with QR codes that unveiled inspiring stories and watched videos that further motivated them. In addition, they participated in enriching talks that empowered them and showed them the importance of their contribution.

The Climax of the Campaign

The highlight of this memorable campaign was a tour designed to activate the five human senses one by one. It was a powerful moment that resonated in the heart of every employee, reminding them of the importance of always giving their best in their daily work. It was the moment when everyone realized that they were working to make their customers feel special and appreciated.

The Result: Committed Members and Satisfied Customers

Thanks to this creative and exciting initiative, we were able to unite the unite the entire team around a common goal.. Members felt valued, empowered and committed to the company's mission. This sense of belonging translated directly into the delivery of exceptional service to customers, who in turn felt special and appreciated.

The success story we have shared demonstrates the power of creativity and innovation in business. By activating members' senses and strengthening their sense of belonging, we achieve new levels of commitment and excellence in service. This story reminds us that, in the business world, it is often necessary to go beyond the conventional to achieve extraordinary results.

We are proud to be able to contribute to the construction of dreams of this company for the last 5 years.