5 Strategies to boost the demand for qualified leads

At CAT we know that most marketing campaigns and actions pursue the same objective: to generate new leads.

According to a study by IT company BrightTALK, 53% of marketers spend at least half of their budget on lead generation, a figure that could give us an idea of its importance. Remember that the treatment of leads is one of the keys to convert that interest into investment, and this is where the type of strategy you implement comes into play.

For this, it is very important that you make use of that wonderful duo that is marketing + technology to execute actions. such as the implementation of a CRM and the use of marketing automation tools that streamline communication with leads and current customers, and allow for proper lead classification and nurturing, in order to tailor our communication to their level of interest.

In this article we want to share with you some tactics that will help you generate leads in a more effective way and that will facilitate the consolidation of a meaningful relationship with the people who are interested in your product or service, shall we start?

Learn here
how to generate and manage leads
to increase your sales:

1.     Social Ads

In Hootsuite’s annual report on the latest global social media trends in 2021, it became clear that more than half of companies have budgeted to increase their investment in Instagram by 2022, and nearly half will do the same with other networks such as Facebook, YouTube and LinkedIn. According to the same study Facebook and Instagram continue to be the most highly regarded for their effectiveness in achieving objectives (78% and 70% respectively).

Why are we telling you this? It is very simple: Social media has a huge impact on consumer behavior, and you can’t ignore it if you want to persuade. Yes network ads are segmented and tailored to your target audience, with content designed with the buyer persona in mind and a powerful creative concept behind it, they are a great scenario to generate online leads and generate traffic.

2. Content marketing

You’ve probably heard the phrase “content is king?” You’d be surprised at the difference in conversion between similar offers, but which reach users in different ways.

From the concept, through the copy, the formats that work best and the dissemination channels, everything must be aligned in order to provide valuable content to the lead you want to captivate. This will not only increase the chances of sales and improve your database and conversions, but it will also create links with people, make you more visible and improve your brand image.

3. CTA – Call to Action

We already have the ideal content of value, now you must convince that prospect to take the next step: expand the information, download a file, subscribe, learn more, schedule a demo, get advice, whatever applies in your case. 

One of the most used strategies to generate leads is the CTA, that visual or textual call to click. Here you must take into account its location, the use of precise words and the coherence of the message with the landing page or landing site, in this way you will not miss the opportunity.

4. Landing Pages

The call to action achieved its goal! Now it is essential to keep the prospect’s attention so that their visit culminates at the most valuable point: registering their data.

Landing pages usually offer the download of more valuable content (eBooks, infographics) to motivate the user to leave their data in exchange for valuable content. At this point, the web design and usability of the landing page play a fundamental role, it has to be attractive to the user, at the same time as providing the information that we are interested in promoting.

 5. Forms  

The final step is to design a clear and simple form. You won’t believe how many leads are lost due to unnecessary or poorly targeted registration. To prevent this from happening, and to have a better traceability of your strategy, define with the sales team which fields are required.

Remember to place the form in a visible and eye-catching way, use simple language and always think about how comfortable the prospect should feel when filling it out. 

Finally, remember that, ideally, you should have a complete overview of all the actions you need to take into account from the beginning to the end of the sales funnel to promote the acquisition, nurturing and loyalty of these leads.

At CAT we design our own method for the generation of inbound marketing strategies, advanced search and analysis of sales prospects, social media, social and selling that can contribute to the dynamization of your qualified leads.

If you want to know how it works,

click here

and schedule an appointment with our team.