Members reached: 250

Type of communication: Physical

Creative Path: Edutainment

Communication tone: Emotional and Rational

Type of approach: Experiential

Storytelling: It's all up to me

    The brand for which we developed this project wanted to create a National Franchisee Convention that was very different from previous ones. The objective of the convention was to reinforce knowledge in point-of-sale management and customer service. Key success factors for the operation of this important restaurant chain.

The Challenge

The company, a well-known food retail chain with more than 40 years in the market and 235 points of sale nationwide, faced the challenge of keeping its team trained, committed and motivated in a highly competitive market. Our agency, through an Endomarketing strategy, had to approach this National Franchisees Convention in an inspiring, dynamic and content-fixing way.

The Creative Solution

We structured an interactive event that introduced an innovative perspective to facilitate the training process for the company's franchisees. For this we implemented a circuit type methodology that allowed the 250 attendees to live 5 different experiences providing them with practical tools to optimize their soft skills, but in a fun and attractive way that put the attendees of the activity to participate as actors and not only as spectators. Our goal was to deliver and anchor content through engagement experiences such as role-playing, collaborative work, mentoring and inspirational talks.

The Result: Motivated Franchisees and Satisfied Customers

Through a dynamic work method, we were facilitators so that the franchisee team was sensitized, involved and received key information to improve competitiveness. In 2017 we held the first event for this client, it is a source of joy to be currently in force.