Inbound marketing is a methodology that combines non-intrusive marketing and advertising techniques with the aim of contacting the user at the beginning of the buying process and accompanying them through to the final transaction.

The main purpose of this methodology is to connect with people who are at the beginning of the purchase process of a given product. From here, they are accompanied through the purchase process with content according to each of the phases until the final transaction. Always in a friendly way, to achieve their loyalty.

We already know a bit of theory, but does inbound marketing really work? What are the benefits for real companies?

To answer this question, we tell you the experience of one of our customers.

This company is part of one of the most important business groups in Colombia and offersfinancial solutions through a comprehensive range of products, services and channels.

What happened before acquiring the solution?

Prior to implementing the Inbound marketing strategy, the company did not perform lead conversion actions on its website, and did not have a conversion history in its sales funnel. It did not have feedback from its best digital channels.

What actions were taken as a solution to what was happening?

We offered our client a comprehensive strategy, where we generated traffic sources, campaigns at the top and bottom of the funnel, and additionally we automated and centralized all stages of the funnel in lead acquisition, nurturing, lead nurturing until they reach the contact center team.

Thanks to the actions implemented, our client exceeded its expectations in the first month of implementation, achieving important results.

RESULTS of the applied inbound marketing strategy:

Some of the most outstanding results were:

• +60000 people impacted by the campaign in the first month.
• +60% conversion rate of visitors into leads.
• +More than 4000 leads in the campaign month.
• +40 sales in the first two weeks.

Do you have everything you need to implement an inbound marketing strategy for your company?

If you do not know where to start, we encourage you to contact us so that one of our specialists can advise you in a personalized way, taking into account the characteristics and needs of your company.