Members reached: More than 1,500 people
Type of communication: Physical
Creative Path: Emotional Impact
Communication tone: Fun and Friendly
Type of approach: Endomarketing Experiential (Edutainment)
Storytelling: Powerful conversations
In the search to strengthen its organizational culture, one of our clients in Colombia, a reference in the food sector, set itself the challenge of communicating, sensitizing and fixing the company's cultural patterns in a specific group of 1,500 employees. Let's explore an inspiring success story in which our agency, in partnership with our client, co-created an initiative to contribute to the transformation of their corporate culture through an experiential and emotional approach.
The Challenge:
To contribute through an Endomarketing strategy to the transformation of our client's corporate culture through a memorable and effective experiential activity that would generate a deep involvement and connection with their values.
The Creative Solution:
We co-created a series of creative paths and innovative activities that were deployed in a workshop format in several cities. At these meetings, more than 1,500 employees were immersed in an experiential journey guided by specialized facilitators. The dynamic consisted of recreating a character that personified the company's attributes. Employees actively participated, identifying these attributes and behaviors both in the character and in themselves, which encouraged corporate cultural action from a new approach.
The Result: Powerful Conversations and Cultural Alignment
The strategy not only succeeded in communicating cultural patterns, but also generated powerful conversations among employees. The fun and friendly tone, combined with the emotional impact of the experience, ensured a lasting connection with our client's values. The experiential approach, framed within Edutainment, allowed employees not only to understand, but also to internalize,
the company's cultural principles.
This transformational approach not only reached more than 1,500 people, but laid the foundation for a stronger and more aligned company culture. This success reflects our ability to create impactful end-to-end marketing experiences that go beyond conventional communication.
Talk, Feel, Transform!
