Members reached: 600
Type of communication: Physical
Creative Path: Demonstration
Communication tone: Fun and Friendly
Type of approach: Experiential Endomarketing (Edutainment).
Storytelling: Making a mark
The company for which we developed this project wanted to refresh and communicate to its members in a close, clear and forceful way, the different non-wage benefits (emotional salary) that the company had for them.
At CAT, we created a campaign called Leaving our mark is our essence.
The Challenge
Participate in organizational development through an endomarketing strategy in order to stop the company's operation for a day to generate an approach between the company and its members, allowing direct interaction with the entire community (600 people in 7 hours) to raise awareness and ensure recognition and understanding of all non-salary benefits offered to its members.
The Creative Solution
We created a festival within the company's facilities, consisting of more than 10 activities such as music, culinary, photography, sports, video, meditation, skill challenges and conferences, where by interacting in each of them, its members refreshed the benefits they were receiving for being part of their work team.
The Result:
An efficient space was created for recreation and the creation of valuable content that contributed to the attachment of its members to the company. This achievement evidences our ability to generate impactful Endomarketing experiences that transcend traditional communication."
We are happy to continue providing value to this company since 2012.
