Forsa is an engineering company focused on B2B. It offers different formwork systems (falsework / formwork / formwork), scaffolding systems and special engineering solutions, all focused on the construction of buildings and infrastructure in more than 30 countries where they are present.

Brazil is Forsa's most important market. This market has a very important share of the company's sales.

What happened before acquiring the solution?

Before implementing the inbound marketing strategy in this market, Forsa was having excellent results in its Hispanic market strategy ( View Hispanic Market Case Study ).

Seeing hispana's results, the company decided to bet on the Brazilian market with an exclusive strategy for this market. At the beginning, they had a similar situation to the other markets, they did not have a digital presence, lead generation was almost null and the few leads generated were not relevant, in addition, there was no traceability, so no attention was paid to these metrics.

What actions were taken as a solution to what was happening?

It began a process of building rich and valuable content, implementing best practices in lead generation and management, generating traffic to its digital channels, with organic publications and paid campaigns and conversion actions at the bottom of the funnel.

Results of the applied inbound marketing strategy:

We started to dynamize this market in digital channels and that is why we started to generate excellent results in the inbound marketing strategy. In the first year, more than 3,600 visits to digital channels, thus generating over 490 leads and a growth of 838% in the generation of sales leads with respect to the previous year, an increase of almost 8 times more in this market and where, thanks to this management, the company achieved 13 quotations new with tickets from 180 thousand USD approx.

Constant work has been done to position the brand in the minds of customers, significantly increasing visits to its website.

Visits to the website came from the following digital channels:

Do you have everything you need to implement an inbound marketing strategy for your company?

If you do not know where to start, we encourage you to contact us so that one of our specialists can advise you in a personalized way, taking into account the characteristics and needs of your company.